KOMUNIKASI VISUAL PROGRAM RADIO URBAN FM BANDUNG
Keywords:
Komunikasi, Pemasaran, Instagram, Radio, Semiotika
Abstract
Instagram kini mulai banyak digunakan oleh berbagai kalangan. Fungsi media ini tidak hanya digunakan untuk personal branding, tetapi juga untuk kegiatan bisnis. Radio Urban Bandung memanfaatkan peluang ini dengan gencar menyajikan pesan pemasaran program radionya secara visual agar membantu keberlangsungan media dan tetap menjadi minat masyarakat. Tujuan penelitian ini adalah menganalisis representasi yang ditampilkan dalam pesan visual pemasaran program radio Urban FM Bandung melalui Instagram, mengetahui cara membangun interaksi melalui pesan visual pemasaran program radio Urban Bandung di Instagram, mendeskripsikan komposisi-komposisi yang diterapkan dalam pesan visual pemasaran program radio Urban FM Bandung melalui Instagram dan memahami model penggunaan Instagram oleh radio Urban FM Bandung sebagai media sosial yang dimaksudkan untuk pemasaran programnya. Metode yang digunakan pada penelitian ini adalah studi semiotika visual sosial dengan pendekatan kualitatif. Teknik pengumpulan data dilakukan dengan studi kepustakaan dan menganalisis secara semiotik pesan-pesan visual Instagram Urban FM Bandung yang telah didokumentasikan.
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Sanou, Brahima. 2015. The World in 2015 ICT Facts and Figures. Geneva, Switzerland. International Telecommunication Union.
Vukasovic, Tina. 2013. Building Succesful brand by using social networking media. Journal of Media and Communication Studies Vol. 5(6). University of Primorska : Slovenia. pp.56-63.
Ahmadi, Abu. 2003. Psikologi Umum. Jakarta : Rineka Cipta.
Aminuddin. 2011. Semantik : Pengantar Studi Tentang Makna. Bandung : Sinar Baru Algensindo.
Applefield, James. M.; Huber, Richard & Moallem, Mahnaz. 2001. Constructivism In Theory And Practice: Toward A Better Understanding. Wilmington : The University of North Carolina.
Baker, Bob. 2001. Poor Richard’s Branding Yourself Online: How to Use the Internet to Become a Celebrity or Expert in Your Field. Lakewood : The Top Floor Publishing.
Braun, Thom. 2004. The Philosophy of Branding : Great Phiolosophers Think Brands. London : Kogan Page.
Chandler, Daniel. 2007. The Basics Semiotics : Second Edition. Milton Park, UK : Taylor & Francis e-Library.
Charmaz, Kathy. 2006. Constructing Grounded Theory : A Practical Guide Through Qualitative Analysis. Sage Publications : London.
Cheverton, 2002. How Come Your Brand Isn’t Working Hard Enough. Milford : Kogan Page.
Chiaravalle, Bill dan Schenck, Barbara Findlay. 2015. Branding For Dummies A Wiley Brand: 2nd Edition. New Jersey : John Wiley & Sons.
Djamaluddin, Roni. 2005. Revolusi Gagasan : Melangitkan Gagasan-Buku Berdasarkan Pengalaman Sufistik. Bandung : Pustaka Pondok Sufi.
Dumairy. 1996. Perekonomian Indonesia. Jakarta : Erlangga.
Effendy, Onong Uchjana. 2003. Ilmu Komunikasi : Teori dan Praktik. Bandung : Remaja Rosdakarya
Gray, Carole dan Malins, Julian. 2004: Visualizing Research : A Guide To The Research Process In Art And Design. Burlington : Ashgate Publishing.
Haig, Mat. 2004. Brand Royalty : How The World’s Top 100 Brands Thrive & Survive. London: Kogan Page.
Juroto, Totok. 2004. Manajemen Penerbitan Pers. Bandung : Remaja Rosdakarya.
Kapferer, Jean-Noël. 2008. New Strategic Brand Management : Creating And Sustaining Brand Equity Long Term. London and Philadelphia : Kogan Page.
Katz, Helen. 2008. The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying. London : Lawrence Erlbaum Associates.
Kuhn, Thomas S.. 1970. The Structure of Scientific Revolutions (Second Edition, Enlarged). USA : The University of Chicago.
Leeuwen, Theo Van. 2005. Introducing Social Semiotics. London and New York : Routledge.
Ludicke, Marius K. 2006. A Theory of Marketing : Outline of a Social Systems Perspective. Wiesbaden, Jerman : Deutscher Universitats-Verlag
Lugmayr, Artur dan Zotto, Cinzia Dal. Media Convergence Handbook Vol.1 : Journalism, Broadncasting, and Social Media Aspects of Convergence. Berlin : Springer.
Marinez-Lopez, Francisco J. dkk. 2016. Online Brand Communities : Using the Social Web for Branding and Marketing. Switzerland : Springer.
Mulyana, Dedi. 2011. Ilmu Komunikasi : Suatu Pengantar. Bandung : Remaja Rosdakarya.
Murray, Brian H. 2004. Defending The Brand : Aggressive Strategies For Protecting Your Brand In The Online Arena. New York : American Management Associaton.
Najati, Muhammad Utsman. 2008. The Ultimate Psychology : Psikologi Sempurna ala Nabi SAW. Bandung : Pustaka Hidayah.
Nata, Abuddin. 2009. Metodologi Studi Islam. Jakarta : Rajawali Press.
Sugiyono. 2011. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung : Alfaveta.
Sugiyono. 2012. Memahami Penelitian Kualitatif. Bandung : Alfabeta.
Suharsono dan Dwintara, Lukas. 2013. Komunikasi Bisnis : Peran Komunikasi Interpersonal dalam Aktivitas Bisnis. Yogyakarta : CAPS.
Sumadiria. 2011. Jurnalistik Indonesia : Menulis Berita dan Feature Panduan Praktis Jurnalis Profesional. Bandung : Simbiosa Rekamata Media.
Suprapto, Tommy. 2011. Pengantar Ilmu Komunikasi dan Peran Manajemen dalam Komunikasi. Jakarta : CAPS.
Suriasumantri, Jujun S. 2009. Filsafat Ilmu : Sebuah Pengantar Populer. Jakarta : Pustaka Sinar Harapan.
Timacheff, Serge & Rand, Douglas E. From Bricks To Clicks. 2001. New York : McGraw-Hill.
Collantes, F. Xavier Ruiz dan Oliva, Merce. 2015. "Narrativity Approaches to Branding" in Handbook of Brand Semiotics, eds George Rossolatos. Kassel, Germany : Kassel University Press. pp. 89-150.
Harrison, Claire. 2003. “Visual Social Semiotics : Understanding How Still Images Make Meaning” in Journal of Technical Communication, Volume 50, Number 1, February 2003. pp. 46-60.
Jewitt, Carey dan Leeuwen, Theo Van. 2010. The Handbook of Visual Analisis-Visual Meaning : a Social Semiotic Approach. Univ of Cape Town Lib.
Kahle, Lynn R. dan Kim, Chung-Hyun. 2006. Creating Images and the Psychology of Marketing Communication. New Jersey : Lawrence Erlbaum Associates.
Lavoie, K.A. 2015. Instagram and Branding : A Case Study of Dunkin Donuts. Elon Journal of Undergraduate Research in Communications, Vol 8 (2). Elon University : USA.
Mangano, Dario dan Marrone. 2015. "Brand Language : Methods and Models of Semiotic Analysis" in Handbook of Brand Semiotics, eds George Rossolatos. Kassel, Germany : Kassel University Press. pp.46-87.
Mangiapane, Fransesco. 2015. "Yo Logo(s): On the Icono-Plastic Configuration of Brand Symbols" in Handbook of Brand Semiotics, eds George Rossolatos. Kassel, Germany : Kassel University Press. pp 170-199.
O'Halloran, Kay L, Wignell, Peter dan Tan, Sabine. 2015. "Online University Branding : A Systemic Functional Social Semiotic Approach" in Handbook of Brand Semiotics, eds George Rossolatos. Kassel, Germany : Kassel University Press. pp. 280-327.
Sanou, Brahima. 2015. The World in 2015 ICT Facts and Figures. Geneva, Switzerland. International Telecommunication Union.
Vukasovic, Tina. 2013. Building Succesful brand by using social networking media. Journal of Media and Communication Studies Vol. 5(6). University of Primorska : Slovenia. pp.56-63.
Published
2020-09-15
How to Cite
Kusuma, D., & Parsono, S. (2020). KOMUNIKASI VISUAL PROGRAM RADIO URBAN FM BANDUNG. DIALEKTIKA, 7(2), 131-147. https://doi.org/10.32816/dialektika.v7i2.1729
Section
Articles
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